Now that we have a good attitude and a good theme, lets select a primary color scheme. Having too many colors is an easy way to make a label hard to read or follow. That’s why I suggest you select three colors that will occupy the majority of your label. Sometimes colors can immediately jump to mind based on your theme, but other times you may struggle to find three that work well together. This is where google is your best friend.

Image search your theme and see what other people have used as colors. When I did this for space, (by searching for things like “space graphics” or “retro space posters”) I eventually landed on the following three colors:Īnd don’t be afraid to use a color wheel, like Adobe Color (a free in-browser color palette selector), to find the best colors that complement one another. Long story short, use the internet as much as you can. Also, remember that if you are brewing something seasonal, colors can easily convey that as well. Summer beers generally have a lighter color scheme including blues and yellows, while winter beers are darker and feature colors such as maroons and greens. The Decotech font was great for my theme.

With a good color palette selected, the next step is to find that perfect font. The worst place to find a beer label font is in your computer’s default library.

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